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      1. 5 Ways to Cut Costs in Your Business
        Trimming costs can be as important to your business as boosting revenue. Here are 5 tips to help improve your bottom line
      2. Omnichannel vs Multichannel Marketing: What Is the Difference?
        The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using
      3. The Secret To Business Survival In Today’s Tough Market
        By Brenda StoltzLearn key business strategies that could mean the difference between thriving or failing during these uncertain times.gettyAs we were ringing in 2020, it’s safe to say that almost no one could have imagined the novel year that was virtually at our doorsteps. Like a monsoon, Covid-19 arrived, and with it
      4. 5 Keys To Retaining Millennial Employees, The ‘Job-Hopper’ Generation
        Millennials (born 1980-2000) can get a bad wrap for being unloyal. In fact, half of Millennials are actively seeking a new job, or are ready to make a change. This characteristic has historically given off the perception that they aren’t committed to their work. It’s quite the contrary. First of all, their job hopping
      5. How to create a good culture for your small business
        While the culture or atmosphere at any business can be critical to attracting and retaining top workers, it needs to be a focus for small business owners who can't offer the kind of salary and benefits that bigger companies do. Many owners are busy with customers, vendors and finances, and culture isn't something they
      6. AI in hiring: How to weigh the tech’s benefits against its risks
        Karen Boyle, SHRM - SCP, is senior vice president, human resources at the Graham Company. The demand for a strong workforce along with the competitive
      7. Banking on a Net Zero Electricity Dream Home with the Help of Old National
        Five years ago, Minneapolis residents Peter Schmitt and Katie Jones gave up their cars and, with the help of Old National Bank, revved-up their idea
      8. How Advisors Keep Families From Feuding In Estate Planning Meetings
        In popular culture, scheming family members often vie to inherit money from a rich relative. Tempers flare, fights break out and aggrieved plotters stew in anger. That level of drama rarely plays itself out in reality. Instead, advisors seek to bring families together to discuss estate planning in a calm, respectful ma
      9. Should your brand take a stance on social issues? Here’s how to decide
        Today’s world is more complex than ever before as multiple cultural moments unfold at the same time, requiring businesses to assess which subjects to
      10. Tips for Spending Money Wisely as a Business Owner
        It’s fun to be in charge, but it also means you’re responsible for making the tough decisions. There’s no doubt that finances and managing your business’s finances is essential to the success of your business. You can’t be afraid to dive deep into your business money matters, and you have to take control. Here are some